Oh, how long The Berties have been craving to go glam!  Finally! They strike a pose with a series of high fashion, high comedy TRESemme idents for Britain and Ireland's Next Top Model.

Bert and Bertie shot the idents over four days in Manchester back in April on the Alexa. Post Production was handled by Edit 19 in Manchester.

The campaign, created by advertising agency FBH Incite, features a series of 15-second idents and five-second break bumpers, supported by online and social media activity alongside a dedicated microsite.

The activity uses the strapline, "A catwalk look every day," continuing the brand's positioning as a "professional" and "affordable" range.