Scroll-Stopping Content with DOUGH IT DIFFERENT for Dr. Oetker’s ‘Yes it’s Pizza’ Launch.
Director – Bethan Seller
Producer – Josh Boswell at The Gate Films
Agency – LIFE Agency
Client – Dr. Oetker
Crew – Dave Mansfield, Jon Head, Alistair Topping, Alex Parkinson, James Grandi
DOP – Shaun Atherton
Production – Liana Morris, Kayleigh Hutchinson
Location – The Old School House Studios
Air date – June 2018
We were tasked with creating a set of engaging, colourful, disruptive social video shorts to support LIFE agency with their promotion for Dr. Oetker’s new ‘Yes it’s Pizza’ range. The content needed ‘appetite-appeal’ and a fresh and bright aesthetic, ideal for on-trend, millennial foodies types. The shorts needed energy, vibrancy and ultimately, a visually exciting showcase of the product at the fore.
Our hotshot director, Bethan Seller, was an ideal fit for this project. With an innate understanding of the target audience and scroll-stopping content, Bethan was able to create 4 visually striking shorts which have been cutting through the social-noise since launch.
"The Gate produced a fantastic set of video shorts which have been received with great enthusiasm both in with the UK client and the International team. We’re very pleased with the creative direction offered and the expertise of the team both on set and in post-production."
If you have an upcoming project that you’d like the Gate to help you turnaround, be sure to contact us and let’s bring that script to life.