We were commissioned by Air Ambulance: Kent, Surrey, Sussex (AAKSS), to produce a TV campaign, to raise the charity’s profile regionally.


The brief was to create a campaign which would generate a direct response to encourage viewers to reach for their phones and donate to the life-saving service.


AAKSS operates 24 hours a day 365 days a year and relies entirely on charitable donations. The TV campaign had to be emotive, to encourage viewers to part with their hard-earned money.



“To look up” was identified as the most common reaction when helicopter flies overhead, so we used this feedback to turn an everyday reaction into a thought-provoking statement. Filmed in the picturesque Saddleworth and Surrey, we secured footage of residents stopping in their tracks to look at the helicopter above. All the scenes culminate to a dramatic reveal of the brand, showcasing an AAKSS helicopter.



Adopting a cinematic and nuanced approach with the campaign visuals, which highlighted the vital care that AAKSS provides to residents.


The commercial will be supported by a series of still images for use across the brands social media and out-of-home advertising to enhance the visibility of the campaign.



Rhiannon Lewis – Producer at The Gate

“We had to strike a balance between the drama of a helicopter arrival and the great vital work of AAKSS via this campaign. We believe the result will at once grip audiences whilst also conveying the importance of AAKSS.”


David Welch – CEO of AAKSS

“AAKSS is a critical service within our community and we wanted our new campaign to reflect this. I believe the campaign will be a great success, and every donation we receive will be truly valued.”



Director - Graeme Hill

Producer - Josh Boswell

Producer - Lucy Dawson

Production Manager - Lindsay Cowan

Production Assistant - Ben Bradley

Director of Photography - Robert Beck

Stills Assistant - Ric Lowe

Makeup - Katie Smith

Editor - Graeme Hill


If you have an upcoming project that you’d like the Gate to help bring to life, be sure to contact us


Film Production  Film Production Campaign  AAKSS