We’re demystifying the directing process with our new Directors' Spotlight series, where we interview the creative minds behind our work. Kicking off our debut episode is the wonderfully talented Giles Smith!

Giles, previously a Creative Director, is a talented visual storyteller, seamlessly  weaving narrative with stunning images. His ability to make his cast feel comfortable enables him to get the most natural and seemingly effortless performances throughout his work. His previous work includes spots for brands such as Vodafone and Cunard, plus a series of People’s Postcode Lottery TVCs produced here at The Gate Films.

Hear all about Giles’ approach to directing commercials below, including his favourite projects, treatment tips and a day in the life on set…

Want to see more of Giles Smith's work? Click here to check out his director’s page.