Step aside Santa, the Gate and People’s Postcode Lottery are delivering the best Christmas gift of all this year: a share of £16.9 million!

People’s Postcode Lottery is a national subscription lottery where 33% of the ticket price is donated to charity. A staple of their TV ads are the four Postcode Lottery ambassadors - Danyl Johnson, Jeff Brazier, Judie McCourt and Matt Johnson - as well as newbie ambassador Jason Donovan. Their objective was to create a TVC which highlighted their biggest ever prize of £16.9 million, to be won by one lucky postcode in the UK in their December draws! 



They came to us with the idea of seeing Jason driving a huge red Postcode Lottery lorry advertising the £16.9m prize amount on its side, to build excitement for the lottery’s biggest EVER prize. We brought director Giles Smith on board, who helped us to create the magical, nostalgic Christmas scene. 

This shoot involved a quick turnaround, with only a few weeks to produce, shoot and edit ready for broadcast in early November. Finding a residential street location in London in this narrow time frame was a challenge, but we managed to find the perfect street that fit our huge lorry plus all of our facilities. 




With the ad being set at nighttime, filming had to be split between an outdoor night shoot on location and a daytime shoot in studio, where we replicated the twilight sky with lighting trickery. We scheduled this into two consecutive shoot days, also working these timings around the busy schedules of our Postcode Lottery ambassadors.

Of course, shooting in early October, our residential street location didn’t initially look quite as Christmassy as we needed it to… this is where Art Department and Special FX came in, dressing each house in festive decorations and twinkling lights. From putting up Christmas trees in windows to dressing gardens with festive animal statues, they left no snowflake unturned. And the amazing Machine Shop SFX team dusted the whole street in faux snow for the full winter wonderland effect!

Check out the behind-the-scenes from the shoot here:




Our in-house post production team edited the ad, with the colour grade completed by George Kyriacou at Black Kite Studios. The result was a 30s TVC with 20s and 10s cutdowns, with alternative scripts for different broadcast dates, which launched in the first weekend of November and was broadcast throughout the month. 

We also worked with the Postcode Lottery team on a suite of online content to support the TV campaign, which we shot on set with the PPL ambassadors to go out on their Instagram, Twitter and Facebook pages throughout November. We delivered over 20 pieces of video content with corresponding copy, including the behind the scenes film, interactive quizzes, Instagram reels, bloopers, a prize draw launch and more!




The Postcode Lottery team said of the project - 

You and the team really have done such a brilliant job on everything for this project. We really can’t thank you enough for pulling it out of the bag in such limited time!”





Postcode Lottery Ambassadors | Danyl Johnson, Jason Donovan, Jeff Brazier, Judie McCourt, Matt Johnson

Featured Artists | Leanne Street, Linda Jean-Barry



Brand | People’s Postcode Lottery

Managing Director | Robert Letham 

Head of Events | Nicole Allan

Marketing Manager | Katie Boyd

Head of Marketing | Julie Paterson 

Deputy Head of Marketing | Lynsey Mackintosh 

Creative Manager | Walter Grant

Producer | Daniel Warren

Print Studio Manager | Thomas Murphy

PA | Cara Owens



Director | Giles Smith

Producer | James Shannon

Production Manager | Lindsay Cowan

Junior Producer | Alice Briers

Production Assistants | Robbie Shirley, Lewis Faithfull

Floor Runners | Ela Kotze, Morris Pusey


1st AD | Jean-Paul Lebon

2nd AD | Rosie Owen

3rd AD | Simon Jenkins

DOP | Dan Holland

Focus Puller | Ian Coffey

AC | Ali King

Grip | Dave Bradshaw

Grip Assistant | Sam Kaye

Playback | Robbie Ross

DIT | Paul Swann

Drone | Ascension Films

Drone Operator | Ibrahim Serra-Mohammed

Gaffer | Steve Finberg

Best Boy | Dan Fontaine

Lighting Desk Op | Tim Shotter

Sparks | Chris Polden, Rob Stewart, Sabrina Corda, Wayne King, Robin Brigham

Genny Op | John Forsyth

Supervising Rigger | Tom Gillings 

Riggers | Neil Dengel, Jamie Horwood

Sound Recordist | Martin Seweryn

Art Director | Elizabeth Melinek

Art Assistants | Libby Uppington, Ellen, Alex, Quaddie, Romain

Art Runner | Billy McNamara

SFX | Machine Shop

SFX Snow | Alex Forbes, Jono Long, Paris Rivers

Stills Photographer | Michael Heffernan

Digi Assist | Martin Slivka

Lighting Assistants | William Allen Morgan, Bruce Horak

Wardrobe Stylist | Angharad Merrey

Wardrobe Stylist Assistants | Gemma Butterworth, Sophea Bailey

Chief MUA | David Sesmerouiz

MUA Assistant | Shani Mushington

Chief Hair Stylist | Hannah Godley

Hair Stylist Assistant | Lilia Mullinger

Jason Donovan Makeup Artist | Jackie Tyson

Unit Medic | Paul Venton

Catering | Honey and Thyme

Driver of Artic 1 | Kurt Halton

Driver of Artic 2 | Cliff Messenger 

Locations Manager | Tom Holt


Edit | The Gate Films

Colour Grade | George Kyriacou @ Black Kite Studios


Like what you see? Think we could bring your idea to the screen, then contact us below.

Commercials  Christmas  Commercial Film Production Manchester  Giles Smith