When US Creative Agency SkyCar commissioned us to facilitate the production of their campaign for HPE, starring the one and only Lewis Hamilton, we packed our bags and headed straight for Silverstone…
Our job was to facilitate the UK side of the production for this campaign, which highlights the ways HPE’s cutting edge technology can be used in Formula One racing. HPE works with Mercedes-AMG PETRONAS Formula One Team, informing how they use data and HPE Technology to move at the speed of business and be successful.
We shot over two days at the Mercedes Petronas Heritage Factory at Silverstone, which allowed us to fully showcase HPE’s technology in action. The shoot included interviews with Lewis Hamilton, Toto Wolff and Michael Taylor discussing how HPE technology supports the Mercedes Petronas F1 team.
Alongside these interviews, we also shot a narrative advertising campaign showing how everything is ‘right there when you need it’ for Lewis in the build up to a race. From his morning coffee to his pre-race playlist, everything Lewis needs to set himself up for success appears at his fingertips, reflecting the ease and streamlining of using HPE technologies.
As to be expected, shooting amongst heritage formula one cars provided lots of logistical challenges, and everything had to be kept super secret - no BTS snaps allowed! We were also challenged with a small time window with the talent, which meant that our interview shooting process had to be fast and foolproof. With some clever scheduling and plenty of rehearsals, we managed to work within the restrictions to get all of the footage required for the final edit.
As with any facilitation work, the post-production process can feel long, waiting to see the final result of our production team’s hard work… but we were delighted to see the final product and the fantastic job done by the post production team.
Our clients were happy too, saying of the job:
We’re so happy with the work which the Gate did for this campaign, even Toto Wolff said that we ran “an exceptionally professional set”, thank you so much for your help!
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