Navigating the world of borrowing, Freedom Finance wanted to create something that will show that it doesn’t need to be so complicated.

When McCann Central came to use with this script, we knew director James Clancy was the man to bring their creative to life. We collaborated with Mackinnon and Saunders to produce a campaign, which introduces the Baffles - creatures responsible for all the chaos and confusion in peoples’ lives – and hero Clarence, representing Freedom Finance, who will stop at nothing to thwart their antics.  Using puppets and stop motion animation, the campaign comprises a TV ad and digital activity.

video-production-company-case-study-Freedom-FinanceBaffle 1



Freedom Finance are highly rated experts in personal loans, they earn trust through their straightforward approach to help customers find the right loan for them. This new campaign is aimed to take this message to a wider audience to drive consideration of the brand and response by clearly explaining how they can help customers navigate the world of borrowing.

video-production-company-case-study-Freedom-FinanceBaffle 2



The financial lending landscape is an unnecessarily complex one, and it sometimes feels like there are mischievous forces going out of their way to confuse consumers.  The creation of the Baffles perfectly sums this up feeling. Luckily, the campaign also features our helpful hero, Clarence, whose sole aim is to provide clarity and impede the Baffles at every turn.

video-production-company-case-study-Freedom-FinanceBaffle Sketch



Our director James Clancy worked closely with the team at Mackinnon and Saunders to bring the vision to life. Mackinnon and Saunders, who created puppets for “Wes Anderson’s: The Fantastic Mr Fox” and “Tim Burton’s: The Corpse Bride” to name a few, brought the characters of Clarence and the Baffles to life using stop frame animation.

The characters were developed over a number of months, and the puppets built with full skeletons to allow them to move in a number of creative ways. 

After finding our human with the help of casting director Lee Mountjoy, The Gate then shot the live footage on location in Stockport. All post production was handled by our internal team. The music and sound design was by Gas Music in media city.


Crew & Agency

Agency - Mccann Central

Director - James Clancy

Producer - Rhiannon Lewis

DOP - Paul Mortlock

MUA - Emma Rozenbroek

Art Director - Bryony Wolfendale

Grader - Mike Nixon

Editors - Harley Spence & Natalie Meziani & Mike Nixon 

Stop Motion - Mackinnon and Saunders

If you have an upcoming project that you’d like the Gate to help bring to life, be sure to contact us

VFX  Case Study  baffles