The main objective is to ensure that we create awareness and response throughout the Christmas period. Their last TV campaign was a success, however it is our challenge to improve on this success, increase brand awareness and for the creative campaign to have consistency across all channels. Our main challenge was to pull together creative ideas that encompassed all of Mainline’s target demographic. The final execution needs to appeal this varied demographic and to do this we needed to make sure each scene of the creative did this successfully.
We developed 3 concepts for the client. The client decided to go with The Frontline of Mens Fashion.
- 1 day film shoot including photography
- Delivered 1 x 30” TVC for Adsmart, 1 x 20” sales ad, 1 x 20” Black Friday ad, 5 x 6” bumper ads for Youtube, 2 x 30” social versions of main TVC
Quote from our Client:
"The Gate have been fantastic to work with throughout the entire process. From the start, their passion for the project was exceptional. They ensured they gained a thorough understanding of the business and the intended direction outlined in the brief. Their planning was meticulous and the whole operation couldn't have run smoother. The final creative surpassed all expectations and we're very excited to launch the campaign"
The air date for the campaign was on 1st November.