Big Brother is back on our screens, and so is TV legend/fitness fanatic Davina McCall, in our newest work for Foodspring!

Founded in Berlin in 2013, Foodspring has established itself as a leading innovator in the sports nutrition industry. 10 years later, with plans to launch for the first time in the UK, they enlisted the help of Davina, the brains at M&C Saatchi London, and our production team to build an impactful 2-part campaign. 




First order of business was creating video and still assets to launch their new collaboration with Davina McCall, who has developed two products - a pair of protein drinks intended to help consumers 'Relax' and 'Focus'. The two drinks would each have their own 20s spot featuring Davina and the hero product.

Following the creative that had been crafted by M&C Saatchi closely with the team at Foodspring, director Harry George Hall brought the vision for two films to life in a studio in south-east London, on what turned out to be one of the hottest days of the year!




Harry also shot a range of stills to accompany the campaign, complimenting each film's different message of ‘Feed your day’ - an energetic, empowering spot, and ‘Feed your calm’, a more relaxed piece that would encourage anyone to take a breather from their busy day.




The Result was a pair of 20s social ads, plus 15s and 6s cutdowns, and key visuals to support the product launch. But we didn’t leave it there - following the first shoot, Foodspring returned to us with the brief for another suite of brand films to help them build brand recognition in the UK.

For this we enlisted our rostered director Graeme Hill, who helped transform the agency brief into a whole toolkit of assets to be used across Foodspring UK’s socials and in their UK advertising. We approached the toolkit brief by creating a series of ‘vignettes’ - six models representing a wide range of Foodspring customers, who all appear in their own fitness scenario, which covers a particular customer need. These vignettes could then be cut together to create a wide set of assets in different combinations that speak to different customer needs to work on different platforms. 




And the client was delighted with the results…

"Huge thanks from our side on the great work yesterday, but of course also in prepping and bringing to life the feed your fit idea. We are very happy with what we have seen already and appreciate all the flexibility put in the day." - Foodspring team

Client & Crew


Client | Foodspring

Agency | M&C Saatchi London

Director | Harry Hall

Producer | Florence Martin

Production Manager | Nathan Miah

Production Assistant | Abi Hughes

Production Runner | Hannah Kirby

1st AD | Terry McShane

DOP | Chris O’Driscoll

1st AC | Louise Harris

Camera Trainee | Isabella Thompson

VT Op | Nick Forrester

Gaffer | Chris Dowling

Spark | Bernie Prentice

Hair Stylist | Michael Douglas

Makeup Artist | Cheryl Phelps-Gardiner

Wardrobe Stylist | Abigail Wright

Food Stylist | Jo Fahy

Post Production | The Gate Films

Talent | Davina McCall



Client | Foodspring

Agency | M&C Saatchi London

Director | Graeme Hill

Producer | Florence Martin

Production Manager | Nathan Miah

Production Assistant | Robbie Shirley

Production Runners | George Wroe, Adam Parks

1st AD | Sarah Jones

DOP | James Killeen

Focus Puller | Danny Usman 

AC | Ken Carson 

Playback | Mihail Ursu

Gaffer | Dan Tunstall 

Sparks | Mark Rickett, Reece Ayres

Stylist | Rosie Farnworth

Stylist Assistant | Sammie Jones

MUA | Natalie McKay

MUA Assistant | Kim Lumsdon

Food Stylist | Ruby Hall

Food Stylist Assistant | Pip Reid-Redmond

Stills Photographer | Graeme Hill

Digi Assist | Ric Lowe

Stills Assistant | Will Sutton

Location Manager | Tom Holt

Post Production | The Gate Films


Like what you see? Think we could bring your idea to the screen, then contact us below.

Post Production  Commercials  Photography  Graeme Hill  Celebrity