Big Brother is back on our screens, and so is TV legend/fitness fanatic Davina McCall, in our newest work for Foodspring!
Founded in Berlin in 2013, Foodspring has established itself as a leading innovator in the sports nutrition industry. 10 years later, with plans to launch for the first time in the UK, they enlisted the help of Davina, the brains at M&C Saatchi London, and our production team to build an impactful 2-part campaign.
First order of business was creating video and still assets to launch their new collaboration with Davina McCall, who has developed two products - a pair of protein drinks intended to help consumers 'Relax' and 'Focus'. The two drinks would each have their own 20s spot featuring Davina and the hero product.
Following the creative that had been crafted by M&C Saatchi closely with the team at Foodspring, director Harry George Hall brought the vision for two films to life in a studio in south-east London, on what turned out to be one of the hottest days of the year!
Harry also shot a range of stills to accompany the campaign, complimenting each film's different message of ‘Feed your day’ - an energetic, empowering spot, and ‘Feed your calm’, a more relaxed piece that would encourage anyone to take a breather from their busy day.
The Result was a pair of 20s social ads, plus 15s and 6s cutdowns, and key visuals to support the product launch. But we didn’t leave it there - following the first shoot, Foodspring returned to us with the brief for another suite of brand films to help them build brand recognition in the UK.
For this we enlisted our rostered director Graeme Hill, who helped transform the agency brief into a whole toolkit of assets to be used across Foodspring UK’s socials and in their UK advertising. We approached the toolkit brief by creating a series of ‘vignettes’ - six models representing a wide range of Foodspring customers, who all appear in their own fitness scenario, which covers a particular customer need. These vignettes could then be cut together to create a wide set of assets in different combinations that speak to different customer needs to work on different platforms.
And the client was delighted with the results…
"Huge thanks from our side on the great work yesterday, but of course also in prepping and bringing to life the feed your fit idea. We are very happy with what we have seen already and appreciate all the flexibility put in the day." - Foodspring team
Client & Crew
SHOOT 1
Client | Foodspring
Agency | M&C Saatchi London
Director | Harry Hall
Producer | Florence Martin
Production Manager | Nathan Miah
Production Assistant | Abi Hughes
Production Runner | Hannah Kirby
1st AD | Terry McShane
DOP | Chris O’Driscoll
1st AC | Louise Harris
Camera Trainee | Isabella Thompson
VT Op | Nick Forrester
Gaffer | Chris Dowling
Spark | Bernie Prentice
Hair Stylist | Michael Douglas
Makeup Artist | Cheryl Phelps-Gardiner
Wardrobe Stylist | Abigail Wright
Food Stylist | Jo Fahy
Post Production | The Gate Films
Talent | Davina McCall
SHOOT 2
Client | Foodspring
Agency | M&C Saatchi London
Director | Graeme Hill
Producer | Florence Martin
Production Manager | Nathan Miah
Production Assistant | Robbie Shirley
Production Runners | George Wroe, Adam Parks
1st AD | Sarah Jones
DOP | James Killeen
Focus Puller | Danny Usman
AC | Ken Carson
Playback | Mihail Ursu
Gaffer | Dan Tunstall
Sparks | Mark Rickett, Reece Ayres
Stylist | Rosie Farnworth
Stylist Assistant | Sammie Jones
MUA | Natalie McKay
MUA Assistant | Kim Lumsdon
Food Stylist | Ruby Hall
Food Stylist Assistant | Pip Reid-Redmond
Stills Photographer | Graeme Hill
Digi Assist | Ric Lowe
Stills Assistant | Will Sutton
Location Manager | Tom Holt
Post Production | The Gate Films
Like what you see? Think we could bring your idea to the screen, then contact us below.
