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Mainline Menswear - What will it be today?

We teamed up for our second campaign for Mainline Menswear to create their latest campaign for SS20 'What will it be today'.

Mainline Menswear are an online fashion store that offer over 100 designer high street brands. The company was initiated in 2002 by Stuart Hicks and was invested by JD sports in 2014.

Mainline stocks a range of brands. From the likes of Hugo Boss, Adidas and Versace, to Ralph Lauren, Edwin and Armani. The range is fantastic, but consequently this means the target demographic varies quite drastically. With this in mind, we needed to produce a campaign with mass appeal 

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