As this Christmas is set to be a big one for families across the UK, Studio have recruited a #TeamEarly squad to help all those who want to plan well ahead of the Christmas season. 

We were appointed by ITV to produce a suite of ads for Studio’s #TeamEarly Christmas campaign starring Joe Swash. are an online retailer based in Lancashire - their objective with #TeamEarly was to help shoppers get organised with their low-priced gifts and a competition to win some Christmas spending money.



 #TeamEarly helped the nation prepare for Christmas and rewarded those who joined, with the live competition giving shoppers the chance to win £1000 to spend at With Joe Swash leading the charge, the ITV partnership ads launched on 25th September and on each subsequent 25th day of the month.


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Shooting on location in Essex across 2 days with Graeme Hill directing, we set up a track and dolly for the walk and talks with Joe, whilst also shooting with steadicam for cutaways and pieces to camera. 

For each phase of the campaign, we developed a 10s teaser, 30s main ad and a 10s ad to reveal the winner. Each set of films were rolled out around prime time ITV shows through September, October and November in the lead up to Christmas and supported a wider campaign developed by MediaCom North Group.



Our in-house post production team took care of post production for the ads, with the colour team over at Tracks and Layers providing the grade. 


Vineet Raheja – Creative Head at ITV said:

“We’re delighted to be building on last year’s Christmas partnership with Studio. Christmas is an important time for both Studio and ITV, and what better way to help the nation go early and plan for that much-needed big Christmas this year. Working with The Gate Films on this meant we were in safe hands and had an amazing crew to work with. Everything went smoothly, which never happens when you shoot a Xmas ad so kudos to Charlie, Hollie and Graeme - the new members of our very own #TeamEarly.”


Client & Crew

Client | Studio 

Agency | ITV

Director | Graeme Hill

Producer | Hollie Newton

Production Manager | Lindsay Cowan

Junior Production Manager | Nathan Miah

Production Assistant | Alice Briers

Client Services | Charlie Sadler

1st AD | Rosie Owens

DOP | Time Green

Runners | Emily Clayton, Finlay George

Focus Puller | Warren Buckingham

AC | Ben Parish

DIT | Ewan Macfarlane

VT Op | Robbie Ross

Gaffer | Rob Stewart

Spark | Darren Jackson, Seamus Shanley

Desk Op | Jonny Gaskell

Grip | Andy Saur, Josh Jacob

Sound Mixer | Martin Seweryn

Art Director | Pippa Jameson

Style Assistants | Susana Fernandes, Karolina Rogalska

Art Dept Runner | Amelie Dowler

Set Builder | Daniel Robinson

Stylist | Rosie Farnworth

MUA | Lou McCann

Starring | Joe Swash

Post | In-house at The Gate Films 

Grade | Tracks and Layers


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Comedy  Christmas  tv commercial  Graeme Hill  Joe Swash  ITV