10 Associates specifically approached us after being impressed by the work of in-house director and longstanding team member Bethan Seller and her specific eye for design and fashion.


The brief to ‘bring the wallpaper to life’ was answered, with a series of films that featured real life butterflies and bumblebees, which have been composited together with both 2D and 3C animation, along with a unique 3D hummingbird created in post. All the content was shot at Foundry Films Studios and then produced at our in-house post production facility in Manchester.


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Jill Peel – Creative Director at 10 Associates

“We have worked with Graham & Brown for many years, so we have a great understanding of what’s required. The challenge to us was to bring this concept to life in an engaging, compelling and truly irresistible way. We drafted in the skills of the team at The Gate and we were delighted at the atmosphere and indulgence they created. And working with live butterflies and bees meant for an interesting shoot”






Simon Lewis – Owner & CEO at The Gate

“We’re delighted to work for a fantastic, heritage brand like Graham & Brown and believe our content has smashed the brief, bringing the wallpaper to life. 10 Associates presented us with a dream piece of creative here, and it’s great to see Bethan, one of our home-grown Directors, step in to add her own, unique stamp onto the films.”




Crew & Agency

Agency: 10 Associates

Director Bethan Seller

Producer - Josh Boswell

Director of Photography - Paul Mortlock

Gaffer - Chris Sarginson

Interior Stylist - Hannah Marshall

Make Up - Lou Mccann

Stylist - Steven Spencer

Editor, VFX, Grading - Mike Nixon


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