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Known for his emotive, visceral films and ability to get strong performances from both actors and non-actors alike, James’ style mixes the authentic with the sometimes otherworldly.

Through his distinctive mix of in-camera visual effects and highly considered, cinematic style, he aims to bring a touch of the unexpected to the everyday, for brands like Renault, Lexus, McDonalds, Cancer Research UK and B&Q to name a few. 

Working in both the UK and around the world, across a range of projects, from commercials, music promos, short films, TV shows, and documentaries, always striving to create a memorable and thought-provoking connection between audience and subject. 

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