Subject line 'Talking Fish' = best email of 2021 so far! Our inboxes were delighted with the fresh idea from Cheetham Bell for United Utilities’ ITV North West Weather sponsorship idents.

United Utilities are the UK’s largest listed water company who provide water and wastewater services to around seven million people in the North West of England supplying 3million households and 200,000 business premises. Our mission was to communicate water saving tips in the short sponsorship ident spots with a comedic twist, which is where our friends at Cheetham Bell come in.