When The Gate was founded 26 years ago, TVC was the king of video advertising, and getting your ad on TV screens was one of the most efficient ways of broadcasting your campaign to the masses. But in an ever-changing digital landscape, you’re missing out if you aren’t taking the opportunity to place your brand’s message right in the palm of your customers’ hand. After all, including organic or paid social media content in your ad campaign only further bolsters your message before your target audience.
